How is the brand trying to converse with its co-creating consumers?

You are to choose a modern brand (Starbucks is the brand you will be using) and use the same brand throughout this exercise. Analyze the story that your brand is telling through its advertising, packaging and other marketing communications. After a thorough analysis, answer the following questions:
1. What type of creative appeals does your brand use? How effective are these appeals in reaching your brand’s objectives?
2. Thinking about the criteria the reading outlines on what makes a good story, how effective is your brand’s storytelling? Who are the hero and villains in your brand’s story? How does your brand factor into their relationship?
3. Try to delve into the meanings that consumers are cocreating for your brand. Analyze what consumers are saying about your brand on Facebook, Twitter, Yelp, or other social media sites. Try typing “(your brand’s name Starbucks) parody” in the Youtube search bar and watch what consumers are creating. Search your brand on Instagram and see what pictures consumers are posting. Then, answer the following question-
What new meanings are consumers bringing to the brand? Are these meanings consistent or inconsistent with the existing meaning of the brand? What do these meanings say about the difference between the brand’s identity put forth by the managers and the brand’s image in the minds of the consumers? 
4. How is the brand trying to converse with its co-creating consumers? Is it successful or should it stay out of the way?

Should address these questions:

Help me with the Highlighted part.
Costco Positioning: 
How is the brand positioned?  [If you can’t locate an explicit positioning statement in the materials you access, write one based on what you have found.  Use the format presented in the Positioning lecture.]
Should address these questions:
– Who is targeted for brand use
– What goal does the brand help the consumer to achieve?
– Why Should the brand be chosen over competitors?

Istrate, a. m., & bîrsanu,   r. (2018).

Part 1: Identifying Components
Read the articles listed below and found in this week’s University Library Resources then identify the following for each article:
1. Methodological approach (qualitative, quantitative, or mixed methods)
2. Research Purpose 
3. Research Questions
4. Research methods used
5. Overall Implications of the Findings (Discussion/Conclusion/Implication section) 
Review this example for the type of information you should include in each box. It is not all encompassing and may not be duplicated in your chart. 
Type    of Analysis
Research    Purpose
Research    Questions
Research    Methods 
Overall    Implications of the Findings
Friedman, S. D., & Westring,   A. (2015). Empowering individuals to integrate work and life Insights for   management development. Journal of Management Development, 34(3),   299-315. 
Mixed Methods
The purpose of this paper is to   address the lack of knowledge and evidence regarding Els (empowerment   initiatives).
What are the key insights that   can be used in the selection, design, implementation, and evaluation of   work-life empowerment efforts?
The researchers used a mixed   methods approach of experiments and self-assessments (textual analysis). 
The findings offer a way to understand work-life   initiatives and create opportunities for employees to enhance work-life   balance while simultaneously achieving greater work performance. It will   allow companies to shed light onto critical features of EIs and strategies   for effective implementation. 
Findings lay a foundation for   future empirical research on individual-level organizational initiatives in   the work-life arena.
Type   of Analysis
Research   Purpose
Research   Questions
Research   Methods
Overall   Implications of the Findings
Thematic Analysis:
Moeta, M. E., & du Rand, S.   M. (2019). Use of scenarios to explore conflict management practices of nurse   unit managers in public hospitals. Curationis, 42(1), 1–11.
Content Analysis:
Schimmelpfennig, C. (2018). Who   is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements. Journal   of International Consumer Marketing, 30(4), 220–234.
Narrative Analysis:
Noraini Ismail, Husin, M. M. d.,   Bhatti, T., & Hendy Mustiko Aji. (2018). Islamic Branding in Food Service   Industry: Qualitative Study of Sellers’ and Consumers’ Perceptions. Global   Business & Management Research, 10(3), 900–907. 
Semiotics Analysis:
Istrate, A. M., & Bîrsanu,   R. (2018). A semiotic approach to marketing communication. Romanian   Economic and Business Review, 13(4), 7-13.
Part 2: Data
You can see that each analysis method approaches a problem from different perspectives. Choose 1 article and then answer the following questions on data transformation. Answers should be 4-6 sentences. 
Description of Data
What ways did the researcher(s) offer a clear description of the data? Pay close attention to how the researchers presented the data to show how the data informed the overall findings.
Click or tap here to enter  text.
Displayed Data
How did the researcher(s) identify important findings and their interactions? Focus on how the researchers displayed data in tables/charts, comparison to a standard, or coding schemes, etc.
Click or tap here to enter  text.
Explain how the researcher interpreted the data. Note if theory was used as a framework, connected to personal experiences, or explored alternate perspectives of the findings.
What is your interpretation of the researcher’s overall conclusions? 
Click or tap here to enter  text.
Supporting a Project
How could you use the data transformation if you were a communication/marketing coordinator trying to use the overall findings to support a communication or marketing plan or a project? Consider this week’s Career Connection video – are the findings in line with the mission?
Click or tap here to enter text.

Identifying the best business ideas

Identifying the Best Business Ideas
Use the five principles below to evaluate your list of ideas. Also, use Exhibit 5.6 to evaluate and remove ideas that don’t look promising. If you delete an idea, state in 1-2 sentences why you deleted it. Select one idea per group. State why it is a good idea based on the five features above and Exhibit 5.6.
Real Business Opportunities have the following features:
They create or add significant value to the customer
They fix a real market “pain” or difficulty for customers
The problem is urgent and pervasive and the customer is willing to pay to fix it.
The opportunity has strong market, margin, and profitability
The founders and management team have collective experience in the area of business
Around 800 words? cover all the things need to cover 

How are these problems affecting the corporate reputation of coors?

Case Study: Adolph Coors Company
Answer the following Questions – 
What are the current problems of Coors?
How are these problems affecting the corporate reputation of Coors?
What would Shirley’s communication objective be if Coors agreed to the interview? If the brothers did not do the interview?
Should Shirley Richard encourage or discourage the Coors brothers to go on “ 60 Minutes ”?
What suggestions would you have for improving media relations and corporate reputation at Coors?
Around 1000 words

 overview: for this task, you will examine how a healthcare organization’s visio

 Overview: For this task, you will examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing strategies to ensure a larger profit for the organization. 
Prompt: First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a profit, although the market for pediatrics in Chicago is very competitive. The group consists of 15 physicians, 7 nurse practitioners/physician assistants, 27 nurses, and 10 support/administrative/office staff. Although they have been able to maintain a nominal profit each year for the past 10 years, they want to increase their profit margin while continuing to honor the mission, vision, and values of the practice.  
 To tackle this assignment, you will explain how ABC values support the mission and vision by applying the Teal Trust’s behavioral norms. Based on what you learned about marketing strategies from the course material, you will then make recommendations on how to ensure an increase in profit within such a competitive industry while honoring and maintaining ABC’s mission, vision, and values. 
Within a 1- to 2-page paper, you will explain how ABC’s values support its mission and vision, while ensuring a larger profit margin. You will accomplish this by answering the following questions: 
• Values/Mission/Vision: How can ABC ensure that their values support their mission and vision? Within this section, you will integrate and apply the Teal Trust’s five behavioral norms presented in Chapter 3 of the Healthcare Marketing: A Case Study Approach textbook. 
• Marketing Strategies: What marketing strategies can ABC implement to ensure a larger profit margin for the group and stay true to its mission, vision, and values? You want to be as specific as possible and justify the recommended strategies. Within this section, you will integrate and apply what you learned from the textbooks on marketing strategies. Please do not present your recommendations in the form of bullet points. 
Refer to the case study and module resources to support your responses. 
Guidelines for Submission: The short paper should follow these formatting guidelines: 1- to 2-pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.  
Textbook: Healthcare Marketing: A Case Study Approach, Chapter 3  
Textbook: Essentials of Health Care Marketing, Chapter 3 
Textbook link:
Proclaiming Your Dream: Developing Vision and Mission Statements 
What’s the Difference Between Mission and Vision?

Why don’t patients behave like consumers? 


How do they differ? 

Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do with your organization in the final project. 
Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, for the following types of healthcare organizations (all five), access their websites to become familiar with their mission/vision/value statements:
 • University hospital 
• Hospital/healthcare system 
• Not-for-profit community hospital 
• Ambulatory surgery center 
• Skilled nursing facility 
 In a 1- to 2-page paper, address the following critical element:
• Challenges: Discuss any challenges you encountered finding these organizations’ mission/vision/values statements. Further, discuss any surprising or unexpected things you found. 
• Commonality: What do the organization’s’ statements have in common? How do they differ? 
• Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as you prepare for Final Project Milestone One. 
 Textbook: Healthcare Marketing: A Case Study Approach, Chapter  
 Textbook: Essentials of Health Care Marketing, Chapter 3 
Proclaiming Your Dream: Developing Vision and Mission Statements
 What’s the Difference Between Mission and Vision?

Why don’t patients behave like consumers? 

Link to textbooks: