What is marketing success for your career?

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences. What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals? Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.
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Based on your research from week 1, explain the sites and social networks your target audience frequents.

Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general data available for your audience demographics. How will you ensure the influencers or brand ambassadors you select are active on the same online platforms as your target audiences? What steps can you take in your influencer or ambassador selection process to ensure there is alignment? How will you use the insights to improve your marketing? Explain how you will use those target audience insights to improve influencer outreach, brand ambassador relations, and general marketing communications. Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Share your business goals and marketing goals with your classmates.

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences. What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals? Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Must contain at least three (3) reliable online references.

Every brand finds itself on the receiving end of a negative comment at some point. Smart businesses view these difficult moments as opportunities to turn the situation around and achieve a positive outcome. If you can address the negative post in a way that satisfies the commenter, they may delete the negative comment or even become an advocate for your brand. STEP 1 – Find an Example Find an example of a negative online mention for your brand (or a different brand, if none is available for your own). Screenshot the negative comment or copy the text of the comment to share in your discussion post. STEP 2 – Read and Research Read the following articles on why (and how) brands should respond to negative comments online. How to deal with negative comments on social media by Hubspot 5 Steps for Dealing with Social Media Negativity by Buffer A brand’s guide to dealing with negative comments online by Flagship Social STEP 3 – Engage the Discussion Board Discussion Prompts: Provide an example of a negative social media comment from your company or a competitor, include the Tweet, Blog post, Facebook comment etc. How would you respond? What exactly would you say to a disheartened customer? How quickly would you respond? At what point will you try to move the conversation offline, and how? Will you delete the original comment or let it stand? Why? If you elect to delete it, will you post anything to explain your decision on the site where the post was made, or communicate directly with the commenter? Explain your choice. Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.