What would you do the same?

 
CO-4: Explain the importance of e-business communication and its impact on marketing strategies.
CO-6: Evaluate the impact of e-commerce in today’s marketplace. 
Directions: Choose a company you are familiar with and write a two-page paper examining its online strategy. Look at both their strengths and weaknesses. What would you do the same? What would you do differently?

After reviewing this week’s reading and other outside sources, what advice would you offer this company to increase its seo?

 
It is one thing to exist; it is quite another to be visible. Search engine optimization has been a popular topic in recent years. Many companies exist in highly competitive industries, and standing out is an important task.
In your own words, what is Search Engine Optimization (SEO)?
Performing a quick search of your company (or a company you desire to work at) online, how would your rank their SEO?
After reviewing this week’s reading and other outside sources, what advice would you offer this company to increase its SEO?

Directions:

 Hide Assignment InformationTurnitin™This assignment will be submitted to Turnitin™.Instructions
Course Objectives
CO-1: Explain the various components of e-business.
CO-5: Complete an online marketing plan.
Directions:
Please submit a one-page proposal describing your topic for your Online Marketing plan due in week 7. Remember that your final paper is a 15-page online marketing plan for a company of your choice. I expect your paper to be well researched, clearly written, well organized, and generally reflective of graduate-level academic work.
 Please remember that this paper will focus on an online marketing plan; the company itself does not necessarily have to exist only online.
Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you want to write a new innovative plan for the company), and some preliminary thoughts on “how.” This could include a new market you intend to reach or a new strategy you want to employ.
This proposal must be in APA format and include external research.

Research and then describe your company’s primary business activities.

  Alamo Group Inc. (ALG) Report
A. Research and then describe your company’s primary business activities. Include:
1. Introduction
2. Conclusion
  
B. Include information from a variety of resources. For example: 
1. Consult Form 10-K filed with the SEC. 
  
C. Submit a written report that is 5-7 pages long. The report should be well written with a cover page, introduction, the body of the paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited. Be sure to address all of the points in Section A above, using all of the resources listed in Section B. Format: Double-spaced, one-inch margins, using a 12-point Times New Roman font. 

What have you noticed from businesses as far as e-marketing goes?

 
As we enter a strategic internet marketing class, please share with us what you deem as internet trends right now. What have you noticed from businesses as far as e-marketing goes?
Your first post in this discussion must be 250 words. It must be made in the first week of class. This discussion submission serves as your official entry into the course, which is why we have drawn special attention to this assignment. If you do not write a 250-word first post in this discussion within a week, you will be dropped from the course. You will be reminded of this Discussion in the Week 1 Content.

After reviewing this week’s reading and other outside sources, what advice would you offer this company to increase its seo

 
It is one thing to exist; it is quite another to be visible. Search engine optimization has been a popular topic in recent years. Many companies exist in highly competitive industries, and standing out is an important task.
In your own words, what is Search Engine Optimization (SEO)?
Performing a quick search of your company (or a company you desire to work at) online, how would your rank their SEO?
After reviewing this week’s reading and other outside sources, what advice would you offer this company to increase its SEO

Explain what each ratio means and what the ratio tells you about your organization’s performance in the most recent period.

 
Finance – Week 2 Assignment
Performing Financial Analysis
Write a 750 to 1000 word paper. In your paper include the following:
·  Obtain the annual package (financial statements) for the company you selected during Week 1. Look up (or calculate) key financial ratios and perform a brief analysis of the organization’s performance.
·  Be sure to include at least two ratios in each ratio category: liquidity, profitability, and solvency. Explain what each ratio means and what the ratio tells you about your organization’s performance in the most recent period.
Include a title page and 3-5 references.  Only one reference may be from the internet (not Wikipedia).  The other references must be from the Grantham University online library.  Please adhere to the Concise Guide to APA Style when writing and submitting assignments and papers.

When working on assessing the company you chose, which of these ratios do you think is the most important indicator of successful performance, why?

 
Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 300 words in length, and you should respond to two additional posts from your peers. 
Ratio Analysis
Describe the three categories of ratios used in ratio analysis. When working on assessing the company you chose, which of these ratios do you think is the most important indicator of successful performance, why?

Describe the industry in which they operate and key elements of the economy or current events impacting your organization.

 
Finance – Week 1 Assignment
Investment Choice
Write a 750 to 1000 word paper. In your paper include the following:
·  This week’s assignment is the first submission in a series of assignments you will complete studying and assessing a publicly traded company of your choice. In the discussion question this week you choose a company. Be sure your instructor approved your choice.
·  Once your company is approved, research your organization. In your paper discuss the background and history of your organization. Describe the industry in which they operate and key elements of the economy or current events impacting your organization. Identify the market they are traded on and describe the company’s initial public offering.
Include a title page and 3-5 references.  Only one reference may be from the internet (not Wikipedia).  The other references must be from the Grantham University online library.  Please adhere to the Concise Guide to APA Style when writing and submitting assignments and papers.

Towards others.

 Create  a  PowerPoint  presentation  (15  slides)
that summarizes or provides an overview of the information in your assigned case study. Focus
on making the presentation interesting to your audience—do not get too detailed.  
The content of the presentation must include the following points:
 A summary of the case study –what happened?
 Who’s involved?
 Give  a  brief  overview  of  the  company  –  Who  are  they?    What  are  the  main  products?  
Prepare a five year analysis of either their total revenue, net income or earnings per share
based  on  the  information  filed  with  the  SEC.  (This  information  must  be  in  the  form  of
graphs and charts)
 What does the company’s current and future business prospects look like?
Important Procedures and Expectations for All Students:
1. Create an agenda slide that follows your first slide—the title slide.
2. At  the  beginning  of  the  presentation  you  must  provide  the  audience  with  a  brief  formal
introduction of yourself and any helpful information concerning your personal background.
3. All slides should be numbered
4. Your presentation should be a min of 5 minutes and a max of 10 minutes in length and you
should be ready to respond to two questions from your audience.
PROJECT COMPETENCIES: Critical Thinking, Oral Communication, Technological
Expertise, and Positive Work Ethic.
Critical  Thinking:    Each  student  will  determine  through  critical  thought  the  appropriate  mix  of
techniques to use in preparing a visually creative and appealing presentation.
Oral  Communication:    Each  student  will  orally  present  his/her  work.    Plan  a  minimum  of  five
minutes for each presentation
Technical  Expertise:    The  presentation  will  demonstrate  the  level  of  technological  expertise
achieved in using PowerPoint software
Positive  Work  Ethic:    Student  displays  ability  to  work  in  groups,  displays  a  positive  attitude
towards others.
Information Literacy:  Student will use knowledge of research techniques to support information
needs for the presentation.
References:: Minimum of three (3) references 
 Each  presentation  has  to  contain  12  slides  not  including  the  Title  Slide  and  the  Agenda  slide.
with the following layouts and enhancements.  Except for the title slid and agenda, these slides
need not be in any particular order:  
1 Title slide (first slide)
2 Agenda (second slide)
3 Bulleted List
4 Object (Bar Chart/Graph)
5 Object over text (or text over object)
6 Organizational Chart/Diagram
7 Table (enhanced)
8 Text and Clip Art (Graphic)
9 Two Column Text
10 Two Objects and Text
11 Add Photo as Slide Background
12 Source Text Boxes  – 3D effect
13 Pie Chart (Exploding with Leader Lines)
Each presentation has to incorporate the following techniques:
 Apply Design template (or Custom Background)
 Insert page numbers on all slides ( except the Title Slide)
 Insert Page numbers on Handout Notes
 Insert  a  Hyperlink  to  a  document  of  your  choice  in  relation  to  the  topic  of  your  presentation  (do
not link to the Internet)
 Apply slide transition.
 Apply custom animation, animations schemes to text, objects and clipart, graphics.
 Dimming Effect to text on at least two slides
 Limited sound effects
 Citation of sources on  the slide (minimum three sources)
 Speaker Notes
 Seven  by  Seven  (7X7)  rule  must  apply.  (Each  slide  should  have  a  max  of  7  lines,  and  each  line
should have a max of 7 words.
Each presentation must have a hard copy of speaker notes which correspond to the delivery of
the  presentation.    On  the  speaker  notes  indicate  the  layout,  enhancement  and  technique  being
used and the number of the slide.