Produce a professional strategic options report of your company that covers the following: briefly summarise the company’s current strategy.

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magine you are a consultant employed by the company to investigate, analyse and recommend a new strategic direction and report back on your findings. Produce a professional Strategic Options Report of your company that covers the following: Briefly summarise the company’s current strategy. [10 Marks] Critically analyse the internal and external environment and the main challenges and opportunities facing the company. [40 Marks] Propose two new potential strategic options to increase the company`s competitive advantage. [10 Marks] Appraise your proposed potential new strategic options, make appropriate recommendations for the future direction of the company, and justify and evaluate your recommendations using suitability, feasibility and acceptability framework. [40 Marks] Tables of analysis, eg PESTEL and SWOT, should be placed in an appendix and cross referenced in the narrative of the report.

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