If you respond to an existing question, click on that thread and then click “reply” to enter your post.

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The one page is for the Discussion Board below; I’ll also post the text from the book in the additional materials section: The context for this discussion is a case about the Tampa Bay Lightning ice hockey team, from Chapter 10 in your textbook (pages 288-290 in the 4th edition). If you are using an earlier version of the book, I have attached the case below.
After you have read the instructions, click on this discussion forum to review the question options and submit your posts. Each question option is displayed in a separate thread. The questions span multiple topics and course concepts related to marketing management, with the aim to appeal to a wide variety of student interests and generate some rich and interesting discussion.
For your initial post, respond to a discussion question from ONE of the threads, OR add your own question.
If you respond to an existing question, click on that thread and then click “reply” to enter your post.
If you add your own question, give your question a number and summary label, and remember to include a description of your question that provides context (see the instructions for more details on this point).
After you have contributed your initial post, respond to at least two of your classmates’ posts.
While each of the discussion question options can be analyzed through the lens of Chapter 10 course concepts, feel free to integrate any course concepts from any chapter into your discussion.
Enjoy the case
The application assignment #2is posted and that’s what the PP slides will be used for; You can use your own experience

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