What are some things you can talk to them about that are not industry related?

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TOPIC: Sports social media
You want to get started in the industry, but you do not know where to start and home to connect with. This can be extremely informal (e.g., bullet points etc.).
Step 1: Identify the industry and area you want to get into.
Research the industry and see who are the major players (companies, agencies, nonprofits, media outlets, etc.). What is the current state of the industry>
Note the history, client work, and vision statement for the particular industry you are looking for. Why do you want to work here? What campaigns and social media activities are professionals in this industry doing that is working for them?
Evaluate their social media accounts. Conduct a mini social media audit to see what they are doing well and what they could improve on. Follow their social media accounts on all platforms.
Research the current job outline. What are some qualifications employers are looking for?
Step 2: Research of Professionals
Research people you would like to connect with. Look to see if there are bios on the main website of the company, agency, or organization you are looking at. How did these professionals get to where they are today?
Evaluate how they present themselves on LinkedIn and Twitter. Are they consistent? What are they sharing? Who are they talking to? What conversations are they engaging in? Are they participating in any Twitter chats you want to be a part of?
Are there any connections, similarities, or experiences you share with these professionals?
What are some authentic connections you share with these professionals? What are some things you can talk to them about that are not industry related?
Outline the findings you have collected.
Step 3: Draft initial outreach message and contact.
Determine which platform would be best for reaching out to these professionals.
Evaluate your own digital presence. Are you consistent and showing your true and authentic personal brand? How would others perceive your digital footprint? Revise and update if necessary to present the best and true first impression online.
Draft an initial note (formatted for the platform) to connect with others.
Discuss why you are connecting with them.
Keep it short and to the point.
Don’t go for the hard sell—talk about why you want to learn more about their journey and experience. Ask how they got to where they are today.
Edit, check for grammar and spelling, and edit again.
Step 4: Reach out.
Take the initial step to reach out to the professional. This will all depend on the platform. Twitter is a great way to connect and start a conversation, and LinkedIn is great to get professional advice.
Determine what your objective is (connection, mentorship, possible job opportunity, meet for virtual coffee, etc.).
Discuss what the result of the exchange was. Did this professional follow you on Twitter? Did they accept your LinkedIn connection? Were you able to set up a time to do a virtual chat? Discuss what happened during this exchange.
Evaluate the experience. What did you learn from this activity? What would you do differently? What did you feel you did right? What are some best practices you learned in the process?
Discuss next steps. What are some next steps you will be taking based on the experience you had here? List three more professionals you will reach out to on social media based on this experience.

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