Do adhere to the word limit strictly, mere one or two sentence answers will not be entertained, they need to be supported with further explanation and facts.

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Course Learning Outcomes-Covered
Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.
Reference Source:
Textbook:-
Schilling M.A (2020),Strategic Management of Technology Innovation (6th Edition). Mc-Graw Hill Education. Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956, Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956
Assignment 2
Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings: –

1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (Max 750- Min 500 Words)

2 – What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice? (Max 750 – Min 500 Words)

3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (Max 750 – Min 500 Words)

Note :-
Only reading the textbook will not be enough to score grades or answer the questions appropriately.
Do adhere to the word limit strictly, mere one or two sentence answers will not be entertained, they need to be supported with further explanation and facts.
It is mandatory to support each answer with at least two scholarly, peer-reviewed journals.

Directions:
All students are encouraged to use their own words.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Use proper referencing (APA style) to reference, other styles will not be accepted.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.

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