How didi fought uber in china and won: next, taking on the world

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How Didi Fought Uber in China and Won: Next, Taking on the World
Your assignment this week will focus on the case study about Uber and its competitive entry into the Chinese market (See attached). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an essay responding to the following questions.
1.Why did Uber want to expand into China and what was so appealing about the Chinese market?
2.What advantages did Didi have to help it win its competitive battle with Uber?
3.What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
4.Assume you have been hired by Didi to evaluate Uber’s leadership team and the company culture they foster. Include in your evaluation the strengths of the Uber management team as well as the weaknesses that Didi could capitalize on in order to make Didi’s company more appealing to customers.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page or required reference page, which is never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Please follow:
You MUST check plagiarism
References MUST be 4 References, only. Not older than 5 years.
Follow the APA 7th ed style writing guidelines.
Do Not end a paragraph with a quote, always explain the quote then end your paragraph.
Please see attached word document as a module sample of the assignment, and follow the instructions and comments.
Additional references for your use:
1.Adams, D., Adams, K, Ullah, S., & Ullah, F. (2019). Globalisation, governance, accountability and the natural resource ‘curse’: Implications for socio-economic growth of oil-rich developing countries. Resources Policy, 61, 128-140.
2.Vendrell-Herrero, F., Gomes, E., Bustinza, O., & Mellahi, K. (2018). Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs. International Business Review, August 2018, 27(4), 814-825.
3. Bătae, O. M. (2018). Ethics and the impact on corporate governance. Cross-Cultural Management Journal, XX(1), 59-64.

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