Write an essay which critically examines a recent, publicly available balanced scorecard (bsc) for a company or not-for-profit organisaton, with particular attention to the fit of the bsc with the company’s strategy.

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Write an essay which critically examines a recent, publicly available balanced scorecard (BSC) for a company or not-for-profit organisaton, with particular attention to the fit of the BSC with the company’s strategy. Your essay should draw on the relevant literature on strategy and the balanced scorecard, and pay considered attention to the advantages and disadvantages mentioned in this literature. Your work
should critically consider how ESG metrics have been incorporated into the BSC for the organisation. See file for further tutor guidance on completing assignment. The company if have chosen is easyJet from FY2021 accounts as could be interesting as a pandemic hit airline. Its competitors are RyanAir (note different reporting dates and also reports in Euros), Wizz Air (same applies) and British Airways (although care re latter as rolled up into IAG group accounts).

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